BSc. Mass Communication and Media Studies - Miva Open University

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SCHOOL OF COMMUNICATION AND MEDIA STUDIES

BSc. Mass Communication and Media Studies

Our curriculum is designed to empower you to become a skilled and adaptable communicator in today’s ever-evolving media landscape. We go beyond traditional textbooks to offer an engaging and practical learning experience, with a comprehensive range of subjects, including media writing and storytelling, media production and editing, media law and ethics, digital media and social strategies, and more.

Admission Options

Tuition Per Session

$635

Tuition Per Semester

$330

Introduction to BSc. Mass Communication and Media Studies

Start Your Bachelor’s Degree in Mass Communication and Media Studies

This degree is designed for individuals passionate about information dissemination and want to make a career out of it. It is suitable for both secondary school graduates and those with prior experience in the field. The programme provides a comprehensive education in the principles and practices of mass communication, preparing students for a dynamic career in the industry.

Why you should apply :

Our curriculum includes real-world projects, internships, and hands-on training to prepare you for the media industry.
Through our comprehensive approach, you’ll develop skills that will enhance your critical thinking, storytelling, and multimedia production abilities.
Our programmes are designed to produce highly sought-after graduates in journalism, public relations, advertising, broadcasting, and digital media. A degree in Mass Communication and Media Studies opens doors to a variety of exciting and rewarding careers.
You’ll be transforming your passion for communication into a powerful tool for shaping public opinion and driving societal change. Our programme empowers you to make a meaningful impact in the media industry and beyond.

Study Level

BSc. Mass Communication and Media Studies

Study Duration

8 Semesters

Mode of study

Blended Learning

Tuition Per Session

$635

Tuition Per Semester

$330

Applications for September 2026 admission is ongoing.

Apply before 30th September 2026, to secure your place.

Curriculum

Programme Outline

Our curriculum is designed to empower you to become a skilled and adaptable communicator in today’s ever-evolving media landscape. We go beyond traditional textbooks to offer an engaging and practical learning experience, with a comprehensive range of subjects, including media writing and storytelling, media production and editing, media law and ethics, digital media and social strategies, and more.

100 Level

1st Semester

Units

Communication Skills in English I

2

At the end of this course, students should be able to:

Identify possible sound patterns in English.
List notable language skills and classify word formation processes.
Construct simple and fairly complex sentences in English.
Apply logical and critical reasoning skills for meaningful presentations.
Demonstrate an appreciable level of public speaking and listening skills.
Write simple and technical reports.

Introduction to Human Communication

2

At the end of this course, students should be able to:

Explain the different meanings of communication.
Highlight the various elements of the communication process.
Distinguish between different types of human communication and their features.
Explain the roles of communication.
Outline the different forms of African traditional communication.

Foundations of Broadcasting and Film

3

At the end of this course, students should be able to:

Define broadcasting, film and cinema.
Explain the physical, technical and societal bases of radio and television broadcasting.
Describe the equipment used in radio, television and film.
Trace the evolution of film as a medium of communication and an art form.
Discuss film as a medium of communication and cinema as a communication setting.
Explain the role of cinema in society.

Introduction to Advertising

2

At the end of this course, students should be able to:

Define advertising and explain its evolution, objectives and functions.
Outline the principles and tenets of advertising.
Discuss advertising within the marketing mix and differentiate between above-the-line and below-the-line advertising.
Trace the history and development of advertising agencies in Nigeria.
Explain the regulation and indigenisation of advertising in Nigeria and other countries.
Analyse advertising practices across different countries and discuss their roles in modern societies.
Explain theories of advertising, particularly theories of persuasion.
Apply theories of persuasion to advertising practice.

Introduction to Book Publishing

2

At the end of this course, students should be able to:

Explain the concept of book publishing.
Discuss publishing as both a cultural activity and a business.
Examine the environment and divisions of the book publishing industry.
Explain the publishing process, industry activities and professional associations.

Introduction to Photojournalism

2

At the end of this course, students should be able to:

Define news photography.
Explain basic camera and darkroom techniques used in photojournalism.
Identify circumstances and events that require pictures that communicate.
Discuss different cameras, photography processes and standard photographic equipment.
Explain techniques such as photograms and photo-easy.
Apply photojournalism skills to produce photographs that communicate and compile a portfolio.

History and Development of Mass Communication

2

At the end of this course, students should be able to:

Explain the development of book printing, including competition and consolidation.
Discuss the development of newspapers, their content, competition and consolidation.
Examine the growth, competition and specialisation of magazines.
Describe the early operations and growth of radio broadcasting.
Explain the development of television and newer media, including cable television, wireless television and the internet.

Use of Library, Study Skills & ICT

2

At the end of this course, students should be able to:

Explain the use and relevance of ICT in libraries.
Discuss the historical development and application of ICT in library services.
Develop essential ICT skills and use internet resources and web technologies.
Examine the impact of ICT on libraries and related ethical considerations.
Identify challenges facing Nigerian libraries in adopting ICT.
Apply ICT skills to enhance library and information services.

2nd Semester

Units

Nigerian Peoples and Culture

2

At the end of this course, students should be able to:

Analyse the historical foundations of Nigerian culture and arts in pre-colonial times.
Identify the major linguistic and cultural groups in Nigeria.
Explain the evolution of Nigeria as a political unit.
Examine trade, economic self-reliance and their roles in national development.
Identify challenges facing the Nigerian state and nation-building.
Analyse the role of the judiciary in upholding fundamental rights.
Identify acceptable norms and values among major Nigerian ethnic groups.
Suggest solutions to environmental, moral and value-related challenges in Nigeria.

Writing for the Media

2

At the end of this course, students should be able to:

Explain the qualifications required of a mass media writer, including competence in language.
Demonstrate the broad-based knowledge required for effective media writing.
Use references and writing tools effectively.
Discuss the characteristics of different mass media and their implications for media writers.
Identify and apply basic tools and forms of mass media writing.

Principles of Public Relations

2

At the end of this course, students should be able to:

Define public relations and explain its evolution, objectives and functions.
Explain the principles, practices and ethics governing public relations.
Discuss the nature, processes, roles and challenges of public relations.
Explain the philosophies underlying public relations practice.
Identify major public relations channels.
Distinguish public relations from other promotional and communication tools.

Introduction to News Writing

2

At the end of this course, students should be able to:

Define news and identify its elements and values.
Discuss the qualities of an effective news writer or reporter.
Identify the components of a typical news story.
Explain the general rules and guidelines for news writing and reporting.
Describe standard reporting, news-gathering techniques and sources.
Prepare publishable news copy under deadline.

African Communication Systems

2

At the end of this course, students should be able to:

Define African communication systems.
Identify the major elements and importance of African communication systems.
Discuss the different classes and communication functions of African communication systems.
Explain the use of names, venues, institutions, folk media and esoteric channels of communication in Africa.
Explain the role of myths and legends in African communication.

Introduction to Electronic Media

3

At the end of this course, students should be able to:

Discuss the principles, practice and history of radio and television broadcasting.
Describe the basic equipment used in broadcasting.
Identify the qualities of good broadcasting and effective radio and television production.
Explain radio and television programme formats and terminology.
Describe production and directing techniques used in electronic media.
Apply writing and scripting techniques for radio and television.
Explain the relevance of outside broadcasting, digital broadcasting and media law.

Communication Skills in English II

2

At the end of this course, students should be able to:

Explain ethical considerations relating to copyright rules and infringements.
Apply different writing and comprehension strategies.
Explain the relevance of ICT in modern language learning and effective communication.
Identify major word formation processes.
Apply logical and critical reasoning skills to meaningful presentations.
Demonstrate public speaking and listening skills.
Write simple and technical reports.

200 Level

1st Semester

Units

Entrepreneurship and Innovation

2

At the end of this course, students should be able to:

Explain the concepts and theories of entrepreneurship, intrapreneurship, opportunity seeking, value creation and risk-taking.
Identify the characteristics of an entrepreneur.
Analyse the importance of micro and small businesses in wealth creation, employment and financial independence.
Apply entrepreneurial and innovative thinking.
Identify key elements and dimensions of innovation.
Describe enterprise formation, partnership, networking and business planning.
Discuss contemporary entrepreneurial issues in Nigeria, Africa and the wider world.
Explain the basic principles of e-commerce.

History of Nigerian Media

2

At the end of this course, students should be able to:

Highlight the origin and development of the media in Nigeria.
Explain factors that have influenced the development of the Nigerian media.
Outline the roles the media have played in Nigeria’s development.
Examine the development and contribution of the press, broadcasting, film, advertising, public relations and new media.

Critical and Reviewing Writing

2

At the end of this course, students should be able to:

Define critical and review writing as specialised forms of media writing.
Explain the principles and functions of review writing.
Discuss approaches, components and techniques of critical writing.
Write critical articles and reviews on fine and popular arts.
Identify different works of art suitable for review.
Apply the principles of criticism to reporting and evaluating works of art.

Feature Writing

3

At the end of this course, students should be able to:

Define feature writing and identify the elements of a feature story.
Discuss the qualities of an effective feature writer.
Identify the components of a typical feature story.
Apply general rules and guidelines for feature writing.
Explain the elements used to evaluate feature stories.
Source and research information for feature stories.
Prepare publishable feature articles for offline and online media.

Techniques in Book Publishing

2

At the end of this course, students should be able to:

Discuss developments in book publishing technology.
Explain xerography and similar duplicating processes.
Examine emerging technologies and their applications in book publishing.

Radio/TV News Reporting and Production

2

At the end of this course, students should be able to:

Explain radio and television news reporting and production.
Discuss the broadcasting reportorial process.
Identify sources and elements of news.
Describe news gathering and writing techniques for radio and television.
Explain broadcast news copy and guidelines for its preparation.
Produce news summaries, bulletins and news magazine content for radio and television.

Drama, Film and Documentary Production

2

At the end of this course, students should be able to:

Explain the processes involved in drama, film and documentary production.
Identify production challenges involving blocking, casting, budgeting and performance.
Explain the development of documentary production and the contributions of its pioneers.
Analyse the creative, political, anthropological and journalistic contexts of documentary production.
Plan pre-production activities and conduct fieldwork.
Write and produce drama, film and documentary scripts.
Evaluate individual documentary projects.

Basics of Screenwriting and Film Animation

2

At the end of this course, students should be able to:

Explain the nature and purpose of screenwriting and film scripts.
Discuss pre-visualisation, screenplay content, outlines and treatments.
Apply screenwriting principles to develop film scripts.
Explain film animation and trace the history of animation and cartoon films.
Describe traditional and contemporary animation techniques.
Prepare verbal scripts, storyboards and visual choreography.
Explain the uses of animation in entertainment, public relations, advertising and research.

Writing for Public Relations

2

At the end of this course, students should be able to:

Define public relations and public relations writing.
Identify different forms of public relations writing.
Explain the scope and practice of public relations research.
Discuss the importance, purpose and methods of research for PR writing.
Identify resources that support effective writing.
Write a range of public relations communication materials.

Advertising Media Planning

2

At the end of this course, students should be able to:

Explain the purpose and components of an advertising media plan.
Identify sources of data used in media planning.
Discuss the importance and use of research in advertising media planning.
Prepare a media plan manually or with software.
Justify media choices based on audience reach, frequency and advertising objectives.

2nd Semester

Units

Philosophy, Logic and Human Existence

2

At the end of this course, students should be able to:

Explain the basic features of philosophy as an academic discipline.
Identify the main branches of philosophy and the centrality of logic in philosophical discourse.
Apply the elementary rules of reasoning.
Distinguish between valid and invalid arguments.
Critically assess arguments in texts, conversations and everyday discussions.
Assess the rationality of human conduct under different existential conditions.
Apply logical and philosophical knowledge to other areas of knowledge.
Use philosophical and logical reasoning to guide actions and decisions.

Editing and Graphics of Communication

3

At the end of this course, students should be able to:

Trace the history of editing and graphics in Nigeria and other countries.
Explain the art and methods of graphic editing.
Identify and apply editing symbols.
Edit photographs for newspaper publication.
Apply editing and graphics software in media production.
Prepare written and visual content in styles appropriate for news media.

Advanced and Specialised Reporting

3

At the end of this course, students should be able to:

Define specialised reporting and the role of a specialised reporter.
Identify different reporting beats and specialised reports.
Explain the components and techniques of specialised reporting.
Translate scientific language into audience-centred content.
Apply techniques of in-depth and investigative reporting.
Investigate and report human-interest stories.
Apply fact-checking techniques and follow-up reporting.
Produce publishable specialised, investigative and science reports for print, broadcast and online platforms.

Manuscript Editing, Layout and Design in Book Publishing

2

At the end of this course, students should be able to:

Explain the principles of copy editing.
Edit and prepare manuscripts for publication.
Explain layout and design in book publishing.
Discuss the production department and its role in the publishing process.
Explain different typesetting methods.
Plan the layout and design of books in different sizes.
Apply typesetting methods in planning book pages.

Radio/Television Programme Writing

2

At the end of this course, students should be able to:

Explain radio and television programme writing and production.
Identify different types of radio and television programmes.
Outline the elements and activities involved in writing for radio and television.
Analyse the radio and television writing process.
Analyse and evaluate radio and television scripts.
Evaluate the production of talks, interviews, discussions and magazine programmes.
Write and produce radio and television programme scripts.

Presentation and Performance

2

At the end of this course, students should be able to:

Explain announcing and performance in electronic media.
Discuss voicing and the nature of speech.
Apply performance techniques for microphones and cameras.
Demonstrate different performance types and roles.
Perform as an actor, announcer, disc jockey, news anchor, reporter, interviewer, master of ceremonies or narrator.

Marketing Foundations for Public Relations and Advertising

2

At the end of this course, students should be able to:

Define marketing and explain its relationship with communication.
Explain the need for communication solutions to marketing problems.
Outline and discuss the marketing mix.
Identify communication solutions for different marketing situations.
Apply advertising and public relations as tools for promoting products, people, organisations and ideas.

Advert Copywriting

2

At the end of this course, students should be able to:

Research products, consumers and relevant market information.
Develop advertising campaign strategies and plans.
Write effective advertising messages for different media.
Design advertisements and print layouts.
Develop broadcast storyboards.
Apply copywriting principles to internet advertising.

Fundamentals of Media Relations

2

At the end of this course, students should be able to:

Explain the evolution, objectives, functions and responsibilities of media relations.
Establish and maintain rapport and credibility with media gatekeepers.
Analyse the tools used in media relations.
Apply media relations strategies to project a positive organisational image.
Simulate press interviews and press conferences.
Monitor and evaluate media exposure through media audits and analysis.
Prepare a media relations budget.

300 Level

1st Semester

Units

Theories of Communication

2

At the end of this course, students should be able to:

Identify, explain and compare major communication and media theories.
Apply communication theories to real media and communication situations.
Critique theories by identifying their strengths and limitations.
Apply relevant theories to communication research and practice.
Explain the historical and contemporary development of communication theories.

Data Analysis in Communication Research

2

At the end of this course, students should be able to:

Distinguish between qualitative and quantitative data.
Identify different methods of presenting research data.
Apply software tools for communication research data analysis.
Analyse and interpret quantitative and qualitative research data.
Draw relevant inferences and explain the significance of research findings.

Mass Communication and Politics

2

At the end of this course, students should be able to:

Discuss the relationship between communication and politics.
Explain the role of journalism, advertising, public relations, film and popular culture in politics.
Identify factors influencing the use of mass media in politics.
Explain the nature of promotional culture.
Analyse issues of media ownership, control, commercialism and political communication.

Gender and Communication

2

At the end of this course, students should be able to:

Analyse the influence of journalism, media products and popular culture on perceptions of gender.
Explain the relationship between gender and mass communication.
Examine how communication and media content create gender roles and identities.
Analyse gender representation and stereotypes in media messages.
Apply gender and communication theories to contemporary social and moral issues.
Critically assess gender bias and cultural influences in media production and reporting.

Newspaper Management and Production

2

At the end of this course, students should be able to:

Explain newspaper management and production.
Discuss basic management and economic theories.
Apply management and economic theories to the newspaper business.
Examine the management processes involved in newspaper production.

Photojournalism Research and Management

2

At the end of this course, students should be able to:

Describe research methods and opportunities in photojournalism.
Examine technical and visual issues in photography, including lighting, optics and image quality.
Explain the management of a photojournalism laboratory.
Discuss the coding, filing and presentation of photographs.
Explain the management and handling of photographic materials.

Commentary, Critical Writing and Public Affairs Broadcasting

2

At the end of this course, students should be able to:

Explain broadcast commentary and critical writing.
Discuss the principles and functions of broadcast commentary and critical writing.
Apply techniques for writing critical commentaries and reviews.
Explain the structure and functions of news and public affairs divisions in broadcasting organisations.
Write interpretative reports on government institutions and public agencies.
Produce current affairs, news, magazine or documentary programmes.

Film Production and Screen Directing

2

At the end of this course, students should be able to:

Define film production and explain the filmmaking process.
Analyse filmmaking equipment, including cameras, microphones, lighting and sets.
Apply principles of shot composition, storyboarding, sound, music and special effects.
Explain the skills and qualities required of a film producer.
Explain film directing and its major principles.
Analyse cinematography, production phases and film structuring.
Apply production and directing techniques through practical film exercises.

Advertising and Public Relations Research

2

At the end of this course, students should be able to:

Explain the concept and purpose of research.
Identify reasons for conducting research in advertising and public relations.
Explain how to gather data for advertising and PR planning and decision-making.
Apply quantitative and qualitative research methods to advertising and public relations.
Use research to identify market segments and target audiences.
Identify challenges associated with collecting research data across different countries.

Consumer Affairs

2

At the end of this course, students should be able to:

Define consumer affairs and explain the foundations of consumerism.
Discuss the development of consumerism in Nigeria and other countries.
Explain consumer rights, responsibilities and public policy issues.
Analyse consumer action and relationship management.
Explain how public relations policies can help address consumer problems.
Examine consumer movements and their impact on the marketplace.

2nd Semester

Units

Peace and Conflict Resolution

2

At the end of this course, students should be able to:

Analyse the concepts of peace, conflict and security.
Identify major forms, types and causes of conflict and violence.
Distinguish between conflict and terrorism.
Explain peace-building, mediation and conflict-management strategies.
Discuss the roles of governments, communities, traditional institutions and international organisations in peace building.
Examine alternative dispute resolution approaches.
Explain the roles of the United Nations, African Union and ECOWAS in conflict resolution.
Discuss media and traditional institutions in peace building and post-conflict situations.

Venture Creation

2

At the end of this course, students should be able to:

Describe the key steps involved in venture creation.
Identify business opportunities arising from problems, market gaps and unmet needs.
Develop original products, ideas and business concepts.
Develop business concepts for incubation or funding pitches.
Identify sources of entrepreneurial finance.
Apply principles for establishing and managing micro and small enterprises.
Apply entrepreneurial marketing and e-commerce principles.
Use emerging technologies to develop entrepreneurial solutions.
Explain how poor planning and implementation can contribute to venture failure.

Foundations of Communication Research

2

At the end of this course, students should be able to:

Explain the meaning and features of scientific research.
Distinguish scientific research from other ways of knowing.
Discuss different communication research methods.
Explain the practical applications of communication research.
Outline the major stages of the research process.
Explain population, sample and sampling procedures.
Apply ethical principles to media and communication research.

Online Journalism

2

At the end of this course, students should be able to:

Explain new and social media and their role in journalism.
Discuss the impact of social networking platforms on news gathering and reporting.
Examine fake news and harmful information on social media.
Explain the role of social media in shaping citizenship and identities.
Identify challenges associated with using new and social media.
Create and publish content for online platforms.

Foreign Correspondence

2

At the end of this course, students should be able to:

Explain foreign correspondence and its role in journalism.
Discuss the development of an elite press corps for international reporting.
Explain the political and economic dimensions of foreign correspondence.
Apply the skills required to work effectively as a foreign correspondent.

Investigative Journalism

2

At the end of this course, students should be able to:

Explain the history and development of investigative journalism.
Discuss the principles and ethical considerations of investigative journalism.
Analyse the qualities and attributes of an investigative reporter.
Identify appropriate sources and methods for gathering information.
Apply basic techniques and principles of investigative reporting.
Examine crime reporting, sources of crime stories and challenges facing investigative journalism in Nigeria.

Broadcast Programming, Management and Operations

2

At the end of this course, students should be able to:

Describe the structure and operations of radio and television stations.
Explain studio set-up, standard operating procedures and the use of studio facilities.
Explain broadcast management, programming, planning and scheduling.
Analyse the organisation and management of broadcasting operations.
Apply management and economic theories to broadcast organisations.
Plan and direct outside broadcasts and simulated live transmissions.

International and Foreign Broadcasting

2

At the end of this course, students should be able to:

Explain international and foreign broadcasting.
Compare national broadcasting systems based on ownership, control, programming and impact.
Explain the purposes and impact of external radio broadcasting.
Examine international organisations involved in broadcasting facilities and programmes.

Organisation and Management of Advertising and Public Relations Agencies

2

At the end of this course, students should be able to:

Explain the principles of organising and managing advertising and public relations agencies.
Develop guidelines for establishing an advertising or public relations enterprise.
Explain the functions of departments within full-service advertising and PR agencies.
Discuss effective agency-client relationships.
Analyse client marketing problems and develop communication solutions.
Apply agency management principles through practical proposals and projects.

International Public Relations and Advertising

2

At the end of this course, students should be able to:

Explain how media communication campaigns can influence soft power and international agendas.
Analyse trends and challenges facing PR departments in multinational organisations.
Explain cross-cultural and multilingual challenges in international public relations.
Discuss advertising principles and their application across different countries.
Explain cultural norms and how to avoid cultural infringement in advertising.
Analyse the economic and social consequences of importing, exporting and adopting foreign advertising.

400 Level

1st Semester

Units

International Communication

2

At the end of this course, students should be able to:

Explain the structure and flow of international communication and media products.
Discuss cultural globalisation and cultural imperialism.
Explain the roles and functions of international news agencies and media companies.
Examine the role and implications of ICT in international communication.
Analyse global media systems, ownership, control and international news flows.
Examine Africa’s position in the global digital and cyber environment.

Media Attachment/Internship

2

At the end of this course, students should be able to:

Discuss the operations of a mass media organisation during an internship.
Document and communicate practical work experiences through a written report.
Present internship experiences through class presentations.
Compile and present a portfolio of work completed in a media organisation.

Mass Media Law

2

At the end of this course, students should be able to:

Explain the legal framework within which the mass media operates.
Trace the development of freedom of expression in Nigeria.
Discuss legal privileges and restrictions affecting the mass media.
Explain issues relating to libel, privacy, contempt, obscenity, copyright and government regulation.
Examine the relationship between law and mass media practice.

Message Design for Development

2

At the end of this course, students should be able to:

Identify appropriate communication activities and media platforms for different development concerns and audiences.
Explain the concept and purpose of message development.
Design messages that align with communication objectives and audience needs.
Explain the importance and steps involved in message design and development.
Define pretesting and explain its importance in developing communication materials.
Apply stakeholder, behavioural and formative research to message development.
Design and produce behavioural change communication campaign materials.
Pre-test, evaluate and revise messages for specific audiences.

Media Management and Administration

3

At the end of this course, students should be able to:

Explain the meaning, types, functions and principles of media management.
Discuss major management theories and their application to media organisations.
Apply management principles in administering media organisations.
Explain media ownership and management roles.
Analyse media organisation structures, revenue sources and operating environments.
Apply approaches to performance appraisal, motivation and conflict management.
Examine leadership, ethics and social responsibility in media management.
Discuss management challenges arising from media proliferation.

Immersive Communication

2

At the end of this course, students should be able to:

Define immersive communication and explain its fundamental characteristics.
Discuss the information content and movement modes of immersive communication.
Explain models of immersive communication and their graphic forms.
Identify applications of immersive communication models.
Explain augmented reality, virtual reality and mixed or extended reality.
Discuss the role of immersive communication in the development of new media.
Examine the characteristics, production practices and lifestyles of immersive communicators.

Information Security and Digital Media

2

At the end of this course, students should be able to:

Define information security and explain its principles and types.
Discuss the benefits and limitations of information security in digital media.
Identify major information security threat vectors.
Distinguish between information security and cybersecurity.
Explain the importance of cybersecurity in media and communication.
Explain the rationale for data protection and protection of sensitive information.
Review the Nigerian Data Protection Act 2023.
Discuss global best practices for securing digital media and communication systems.

2nd Semester

Units

Communication and Society

2

At the end of this course, students should be able to:

Discuss the relationship between the media and other social institutions.
Explain the dual commercial and political or ideological character of the media.
Examine how different social groups are represented in the media.
Explain the concept and influence of media power.
Discuss professionalism in media and communication practice.
Explain the concept of mediatization and its influence on society.
Analyse media ownership, control, access and financing.
Examine the changing communication environment created by the internet and ICT.

Original Research Project

4

At the end of this course, students should be able to:

Identify a social problem from a communication perspective.
Review conceptual and empirical literature to identify a research gap.
Operationalise concepts and apply appropriate theories.
Select and apply suitable methods for data gathering.
Analyse and present findings using appropriate quantitative or qualitative techniques.
Discuss findings in relation to existing literature and theories.
Interpret research findings and draw relevant conclusions.
Produce a professional or publishable research project.

Mass Media Ethics

2

At the end of this course, students should be able to:

Discuss the ethical responsibilities of individuals, groups and organisations involved in media communication.
Explain ethical and moral standards applicable to mass media practice.
Apply ethical principles to the construction, transmission and consumption of media messages.
Examine ethical considerations in news and public affairs.

Communication for Development

2

At the end of this course, students should be able to:

Explain the principles and practice of communication for development.
Discuss the importance of gender-equitable development.
Identify the major phases of development communication.
Develop communication strategies for different development concerns and stakeholders.
Design basic communication strategies for development programmes.
Apply development paradigms, theories and models to social and behavioural change.
Examine social and behavioural change communication approaches at individual and community levels.

Community Media and Relations

2

At the end of this course, students should be able to:

Research community needs and problems and produce fact sheets.
Analyse media content in relation to community needs and problems.
Conduct SWOT analysis for community development initiatives.
Plan and produce radio, television and newspaper content for communities.
Evaluate community media programmes for impact.
Explain the audience, business and management practices of community newspapers.
Apply management and economic theories to community media.
Define community relations and explain its role in public relations.
Apply community relations approaches to crisis situations.

Social Media Management

3

At the end of this course, students should be able to:

Explain the meaning, scope, features, platforms and benefits of social media.
Discuss the role of social media in spreading information.
Manage social media profiles, content, teams and organisational reputation.
Develop and manage social media content calendars.
Create social media policies and strategies for managing potential crises.
Explain social media advertising and community management.
Distinguish between the roles of a social media manager and community manager.
Apply social listening, channel analytics and web analytics to measure social media performance.

Admission Requirements

Admission Requirements for BSc. Mass Communication and Media Studies

100 Level Entry Requirements for BSc. Mass Communication and Media Studies

Here’s what you need to study for a bachelor’s programme at Miva Open University

A copy of your O’Level result

The result must include a minimum of five credits in the following subjects in not more than two sittings:

Please note that submission of Joint Admissions and Matriculation Board (JAMB) results is not mandatory at this stage. However, upon admission to the university, the provided results will be thoroughly verified for authenticity and compliance with the stated criteria, including JAMB Regularisation.

Direct Entry Admission Requirements for BSc. Mass Communication and Media Studies

Here’s what you need to study for a bachelor’s programme at Miva Open University

Direct Entry Candidates must meet ‘O’ Level requirements for the programme:

Two (2) 'A' Level passes in social science subjects including Mathematics.
Lower credit pass in ND/NCE in relevant fields.
Very good passes in three (3) JUPEB subjects: Economics, and any two (2) of Financial Accounting, Business Management, Government and Geography.
International Baccalaureate (IB) Diploma in relevant subjects.

Careers

Potential Roles for BSc. Mass Communication and Media Studies Degree Holders

Tuition

Payment Plans

Miva Open University offers a flexible payment plan for its degree programmes. You may choose to pay the year’s fee or per semester.

Tuition Per Semester

$330

/Semester

Tuition Per Session

$635

/Session

* Discount applies for full year’s payment